Within the ever-evolving field of digital marketing, not many experts have carved out a niche quite like Randy Rohde. Serving as the founder of The News Guy and 38 Digital Market, Rohde has built a reputation as a nationally recognized PR expert who empowers brands build authority, dominate search rankings, and get featured on more than 900 media outlets.
From Retail Operations to Press Release Powerhouse
Rohde's road to success took several unexpected turns. Holding degrees from schools such as Michigan Ross, he launched his professional life in retail operations — overseeing large-scale retail operations, supervising multi-unit teams, and eventually directing operations for two national retail companies.
The itch to create something from scratch never went away. With a team of partners, he launched a national service provider, sold it, started another, then relocated to Cleveland, Ohio, where he grew a business across five states — and sold that one too. It was during this time that he found his true calling in digital marketing.
The News Guy: Strategic PR Distribution
Now, Rohde leads 38 Digital Market, a digital marketing agency operating out of Chagrin Falls, Ohio. Under the banner of "The News Guy," he provides a full range of services engineered to drive real results for businesses.
His core offering is press release distribution, publishing content across prominent news platforms like AP News, Yahoo Finance, Benzinga, and Business Insider. Beyond press releases, Rohde also provides featured article placements on top-tier media outlets, SEO and local SEO services, authority-boosting backlink services, click here and PPC advertising.
A Forward-Thinking Approach to AI and PR
Perhaps the most forward-thinking aspect of his work is his expertise in AI search visibility. He views press releases as a form of strategic input for AI platforms — allowing companies to control what AI systems like Google AI Overviews, ChatGPT, and Perplexity report about a given brand. This cutting-edge approach gives businesses a distinct advantage in an increasingly AI-driven digital landscape.
A Renaissance Man of Media and Marketing
Rohde's impact stretches well beyond client work alone. He runs dual podcast shows — "Hot Off The Press," a daily show covering press releases, SEO, and digital PR with over 400 episodes, and "Running the Bases with Small Businesses," an interview series showcasing entrepreneurs and small business owners.
As a conference presenter, Rohde has presented at major events around the world, including SEO Rockstars, the YACSS SEO Conference in Aalborg, Denmark, and Digital Unfiltered. He's lent his expertise to popular podcast programs such as The Virtual CMO Podcast, the Million Dollar Agency Podcast, and the SEO Video Show.
Adding yet another dimension, Rohde holds IMDB credits as a producer, actor, and director — showing his creative range both on screen and off.
The Bottom Line
In his own copyright: "Visibility without credibility is a missed opportunity." For businesses looking to establish trust, rise in the search results, and stay ahead of the curve, Randy Rohde and The News Guy provide a strategic advantage.